The Sabena story began in 1949 in a tiny factory located in Casselton Place Melbourne. The newly arrived European refugee, Paul Grosman set about to make beautifully tailored coats or Australian women. In the early 1960’s Sabena began importing Cashmere, Mohair and Wool as well as other woollen fabrics from England and Europe. So the business has continued throughout the decades at the forefront of the Australian coat industry.
Today the 3rd generation family owned business remains in Melbourne, with its headquarters located in Caulfield East. Although it sources products from around the globe, Sabena’s classic woollen coats and jackets are still manufactured from the finest wool fibres. For more than 60 years, Sabena has been designing classic, luxurious coats & jackets which have become the instinctive first choice of the stylish modern woman.
At Reads Online, we’re an Australian fashion destination passionate about helping you feel confident, stylish, and comfortable every day. Through our online store we curate on-trend yet wearable clothing, footwear, and accessories designed to fit real lives and real bodies. We focus on flattering silhouettes, versatile pieces, and effortless style, making it easy to build a wardrobe that works for any occasion whether you’re dressing for everyday moments or something a little more special.
